Marketing Experience

Market Intelligence Specialist (Jan 2023 - Jun 2024)

• Analyzed data from IQVIA, PharmaCircle, and AlphaSense to identify top drug products and sponsors and inform go-to-market campaigns in the generic, innovator, vaccine, and 505b2 injectable markets; presented recommendations to the commercial team

• Led Dynamics 365 Marketing and HubSpot implementations; served as CRM and marketing automation SME

• Managed relationships with tradeshow and marketing services vendors; negotiated contracts

• Conducted ad-hoc market research requests to support business development meetings and marketing collateral creation

Marketing Specialist (Aug 2022 - Jan 2023)

• Established workflows for event-specific social media campaigns, landing page and email creation, and campaign reporting to ensure consistent and timely campaigns

• Built 2023 tradeshow schedule based on previous outcomes and industry research; supported tradeshow logistics and communications on LinkedIn

• Launched LinkedIn awareness campaigns and explored new opportunities for multi-channel demand generation including webinars, new industry publications, and sponsorship opportunities

Marketing and Account Development Coordinator (Jun 2021 - Jul 2022)

• Overhauled Nuventra’s WordPress website and LinkedIn to reflect M&A with CATO SMS and gradually implemented rebranding into Allucent

• Cut LinkedIn Advertising spending by 64% by analyzing year-long data to design a new campaign strategy

• Generated an average of 10-15 qualified leads through LinkedIn ad forms and tradeshow partnering platforms; maintained account and contact records in Zoho CRM

• Collaborated with the BD team and scientific SMEs to produce and update relevant marketing materials on regulatory, clinical operations, and model-informed drug development topics, among others

• Managed vendors for branded promotional items; built internal storefront for employee accessories and business cards

• Supported lead-generating initiatives including webinars, blogs, tradeshows, LinkedIn Advertising, and email marketing campaigns

Business Development and Marketing Specialist (Aug 2020 - May 2021)

• Managed social media calendar; reviewed and published social media content on LinkedIn, Twitter, and Facebook

• Wrote and reviewed copy for email marketing campaigns on Zoho Campaigns for new scientific or technical marketing collateral

• Reviewed and published new blogs on WordPress; regularly updated the company website's legacy content and About Us page

Business Development and Marketing Intern (Feb 2020 - Jul 2020)

• Spearheaded the creation of the Nuventra employee database using Zoho Creator; maintained the database

• Proof-read and edited website content and blog posts; wrote transcriptions for webinars and virtual panel videos

Marketing Intern (Jul 2020 - Sep 2020)

• Served as the liaison between the non-profit and participating physicians, instructors, and stroke and traumatic brain injury survivors

• Managed the nonprofit’s social media accounts on Instagram and Twitter and created daily content to promote 12+ virtual classes per month and general wellness for stroke and traumatic brain injury survivors